Propaganda and persuasion fourth edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it building on the. Xiv propaganda and persuasion advent of a whole range of new communication technologies and the immi nent promise of a myriad of channels for disseminating information the opportunities for increased propaganda activities are obvious for this rea son we believe that the time has come to revive the study of propaganda as. O in politics persuasion is used to gain votes for ones own party while propaganda is used to make the opponent lose votes o another difference between propaganda and persuasion is the delivery method in persuasion the canvassing party takes more time and effort to make his points clear and convincing. Propaganda and persuasion fifth edition has been significantly revised to reflect the growing use of global propaganda and the internet it is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it