Guaranteed to last is a fresh telling of the llbean story the tale of how an unknown hunter created an american icon the book celebrates 100 years of llbeans place in america culture through both world wars the back to the land movement of the 1960s and 1970s and the official preppy handbook craze of the 1980s and looks at the brand values that will guide in into the next century. Guaranteed to last is a fresh telling of the llbean story the tale of how an unknown hunter created an american icon the book celebrates 100 years of llbeans place in america culture through both world wars the back to the land movement of the 1960s and 1970s and the official preppy handbook craze of the 1980s and looks at the brand values that will guide in into the next century. Guaranteed to last was released commemorating llbeans 100 years in business and the timing couldnt have been more fitting reading of both the successes and obstacles ll bean faced as well as their plan for the future is inspiring at a time when many doubt the viability of the american business model. Guaranteed to last llbeans century of outfitting america 1140 slideinright 05 100 in 2011 llbean hired melcher media to create the centerpiece of its 100th anniversary celebration a book that would foster an even deeper relationship between the brand and its customers